Handmade and Made in Italy: what distinguishes the "Vero Fatto a Mano"?
In the world, Made in Italy has always been synonymous with excellence in sectors such as design, fashion and furniture. Craftsmanship for us in the "Belpaese" is a strong tradition, rooted in Italy for many centuries, a very part of the social fabric. But what really distinguishes a Made in Italy product from all the others?
Is it only the Italian origin at the center of everything or is there much more behind this seemingly simple indication?
We are not a label…
You don't need to be a connoisseur to recognize a high-level product and immediately understand that it is the result of the knowledge and skill of an expert hand. The meticulous work of the master craftsmen is where it speaks for itself. The art that we find in the attention to detail always accompanied by the use of first-rate material.
Alongside this fabulous scenario, unfortunately, there is an aspect that is anything but fairy-tale to be underlined. Made in Italy is afflicted every year by countless counterfeits . Many try to illegally grab this title, putting on the market cheap and poor quality products but above all items that are not very durable and do not comply with national standards, thus damaging the market and the prestige of the usurped brands.
The consumer is often unaware of the true meaning of the MADE IN ITALY indicator of origin. In reality, it is not said that a good that exhibits an Italian origin was created entirely in the Italian territory. In fact, with current laws, a product made in several states will take its origin from the place where it underwent most of its processing or where it was last assembled.
This means that if a company operating in Italy commissions its work abroad, the final goods will probably display the Made in Italy label. The outsourcing of services or outsourcing, used by many entrepreneurs and large brands, is clearly adopted in order to reduce costs.
The exploitation of underpaid and unskilled labor frustrates the sacrifices and inspiration of true craftsmen, who cannot always afford to compete in this "new" market.
Fortunately, nowadays the ancient crafts are reclaiming their space, rediscovering their dimension. Among these is Arketicom. Therefore, if it is true that small shops cannot, in some ways, compete with the industrial world, industry cannot supplant the originality and uniqueness of a product "work" of the true craftsman.
A flagship
Arketicom has been a family of expert craftsmen for generations, of expert upholsterers but above all of artists, with one eye attentive to traditions and the other open to innovation. The production is entirely Italian and each product is designed and handmade with the utmost care , within the textile laboratories located in Puglia.
By purchasing Arketicom products, you will not only always have the guarantee of true MADE IN ITALY quality, but a direct purchasing network without intermediaries, which will give you access to handmade and made-to-measure products at a price accessible to all.
Trust Arketicom's experience and the real Italian Handmade!
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