Once upon a time there was a Babe and a Nerd...

Once upon a time Arketicom, which continues to exist.

This is the title of a story with a happy ending, born not too much by chance, where Arketicom garden furniture dominated the outdoor spaces of the Mediaset program "La Pupa e il Secchione e Viceversa" 2021.

Matrioska Trio, Yellow Pouf to Furnish the interiors of the La Pupa and Il Secchione program and Vice Versa 2021

In fact, in this edition, it was not just a question of setting up a scenography, but of making the outdoor spaces (and not only) truly comfortable, so that the days lived by the competitors were moments of light-heartedness and total relaxation. In fact, this concept will materialize at the end of this article and we will explain why...

Everyone to work therefore: the Arketicom staff, in line with the production of the TV programme, immediately set to work. Once the priorities have been defined and the necessary investigations made, the production does not hesitate for a moment, focusing all its attention primarily on the floating badges for the swimming pool and then on everything that could give color to the garden scenes .

Cushions and floating beds for Kiatta and Flot pools. Pool furniture from the La Pupa and Il Secchione and Viceversa 2021 programme

It all starts from the first phase of comparison, in which the real needs for the shooting come to the surface, leaving ample room for customization to the splendid decorators for whom we still have a strong sense of understanding.

It starts from the garden armchairs with a refined design GINA and DIVERSO , combining the rigid shapes with the now famous and soft unstructured SESSANTOTTO beanbag, a real garden bean bag pouf.

Yellow blue gray outdoor modular armchair, Gina. Furniture for the garden of the La Pupa and Il Secchione and Viceversa 2021 programme

The decision to focus on the Sessantotto armchair it was much appreciated not only by the competitors during the face-to-face cognitive meetings, but also by the production itself. Yes, because the legendary Sixty-eight, thanks to its "welcome" was able to put even two complete strangers at ease in a few minutes!

Diverso sunlounger and Sacco Sessantotto pouf armchair, gray yellow. Garden furniture for the La Pupa and Il Secchione and Viceversa 2021 program

Once the various Living areas have been arranged on the lawn and patio, one moves on to the pool area, with two exclusive furnishing accessories: the FLOT floating cushion and the KIATTA floating sunbed , without a doubt two must-haves for those who can take the luxury of live the season in the pool.

Gray floating pool lounger, Kiatta. Pool furniture from the La Pupa and Il Secchione and Viceversa 2021 programme

Here we want to underline an important element: both floats that you will see in the pool have a particular feature that clearly distinguishes them from all the floats on the market: the materials used, which allow water not to penetrate completely through the fabric. From this derives the possibility of being able to spend hours and hours suspended in the water without ever getting wet.

However, something was still missing for the living area, something that was versatile, easy to move, that gave color to the scene and that was useful for some competitors' tests: large floor cushions . At this point we were already in total synergy with the production for which the natural flexibility of the Arketicom R&D department took off, showing its ability to adapt to every request. So SOAP was born!

SOAP is a soap floor cushion, a simple but with a refined garden cushion design. Thanks to its shape and its smart character, the garden cushion has made everyone agree from the first moment. The need to take advantage of a versatile outdoor piece of furniture , to allow competitors to sit and lie down during conversations in the garden, convinced everyone that the Soap garden seat could play its role as a true protagonist better than anyone else .

Finally, the decision to duplicate the color of each element with slightly extravagant combinations but in total harmony with the values ​​of Arketicom and of the program itself was without a doubt the decree of Soap's success.

The culmination of this wonderful adventure came when we thought, in the throes of enthusiasm, of giving the Soap cushion its highest added value: the symbolic value ! Indeed precisely in the post-pandemic moments that we are all experiencing, surrounded by great uncertainties but also by great hope that symbols acquire their highest value.

What better choice than to go for the colors that Pantone has defined for 2021?

In fact, the Pantone Color Institute had already announced the colors for 2021 since last year. This is not a grammatical oversight on the use of the plural because this year the choice fell precisely on two tones, and not on just one as always pantone announces, predicting trends in years to come.

Trend colors for summer 2021 declared by the Pantone Color Institute

Warning, because the two Pantone Colors 2021 are not random cold gray ( Ultimate Gray - Pantone 17-5104) and warm yellow ( Illuminating - Pantone 13-0647) . The famous color academy motivates the choice as follows:

Pantone 2021

It is no coincidence that an expression that describes sensations and emotions close to resilience and hope, which our mind needs in a difficult and uncertain period caused by the global pandemic which has certainly changed us profoundly.

Pool furniture for the program "La Pupa and Il Secchione and Vice Versa"

To conclude, therefore, the Soap cushions designed by Arketicom in exclusive collaboration with the program La pupa e il Secchione e Viceversa are not just a trend, but represent a real message of strength!

And now you just have to follow the latest episodes of the program every Thursday on Italia1, or catch up on the previous ones. Here are the direct links to Mediaset Play:


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