After the Versace and Palazzo Avino shooting on the Amalfi coast for # ValentinoEscape , until July 23 Maison Valentino dresses Puglia with new summer fragrances, delighting us with the Born in Rome collection!
In fact, until Saturday 23 July, the Le Tamerici Beach Club in Capitolo (Monopoli) will be transformed into a fascinating temporary corner designed by Valentino Beauty.
In collaboration with the Sinergie agency for the occasion, we customized the Flot floating cushions to decorate the beach launching new trends, selected by Valentino with the Pantones satin pink, satin coral and satin yellow.
The atmosphere is an explosion of colors, inspired by the floral and vibrant nuances of the fragrances, thus creating the perfect set for unforgettable Instagram shots. The choice of Puglia to present this new and important collection of Valentino Maison adds to the prestigious list of international brands that have chosen this region as a setting for important events.
Talea Collection, renowned leader in the world of hospitality in Puglia, has provided the perfect facilities for this extraordinary occasion. The celebrations take place in some of the most beautiful and authentic masserie in Puglia, such as Il Melograno, La Peschiera and, of course, Tamerici Beach Club.
Until July 23, the lucky guests of Tamerici will have the opportunity to admire the carefully set up themed corners, the cabins with captivating colors that reveal the olfactory characteristics of Valentino Beauty. Every detail has been carefully curated to create a unique and engaging experience: pink skates, a bowling alley and a ping pong table, a restaurant embellished with the color yellow and an area dedicated to make-up, as well as a relaxation area with warm sunset tones where you can stop by the sea on the Arketicom floating cushions or swim to reach 3 others moored a few meters from the shore.
With a week of events and celebrations, Valentino Beauty’s Born in Rome fragrance family is presented in an unforgettable way in this beautiful region rich in history, culture and natural beauty.
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